Watching Microsoft confirm our worst DRM fears and then the subsequent bitch slap Sony delivered only hours later made me think of the biggest E3 missteps. Konami is a perennial failure forcing Japanese executives to read intense English scripts about their games. And damn if there aren't always CEOs that obviously know nothing about games, nervously standing in front of the crowd, talking about games, spewing buzz words. All of these clips could be cut into a 3 hour montage on YouTube.
Here are 3 of my favorite failures at E3.
E3 has only been widely available to watch for maybe 8 years now, and there have been some pretty pathetic pressers, but nothing was as disappointing as Nintendo in 2008 when they spent what felt like half their conference showing the future failure that is Wii music.
I read this one in countless magazines and just couldn't believe it. I was a Genesis guy and was incredibly excited about the Saturn.
Sega decided they would surprise release the Sega Saturn the day of the conference, but only to some stores and with only 6 launch games. On top of that, the Saturn was $100 more than the Playstation. All these missteps culminated in the Saturn sitting in the 1990s shame circle right next to the Virtual Boy and Apple Pippin.
Sony already had a misstep with their 2005 conference where they egotistically announced a $499 price point, but then came the realistic-battles-from-feudal-Japan-crab-battle. Just watch the video, it explains itself.